Introduction & Scope

This Cookie Policy ("Policy") explains how Digisutra Solutions Private Limited ("Company", "we", "our", "us") uses cookies, pixels, local storage, and similar tracking technologies (collectively, "Cookies") on our website https://digisutrasolutions.com and related services.

This Policy should be read in conjunction with our Privacy Policy and Terms and Conditions. By using our website, you consent to the use of Cookies as described in this Policy.

Transparency

Clear explanation of all tracking technologies

Control

Full control over cookie preferences

Compliance

GDPR, ePrivacy, CCPA compliant

1. Understanding Cookies & Tracking Technologies

1.1 What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work efficiently and provide useful information to website owners.

Key Characteristics:

• Typically 4KB or smaller in size
• Stored in your browser's cookie folder
• Can be first-party or third-party
• Have expiration dates (session or persistent)

1.2 Other Tracking Technologies

Beyond traditional cookies, we may use similar technologies:

1
Pixel Tags: Tiny invisible images that track user behavior
2
Local Storage: Stores data locally in your browser
3
Web Beacons: Small graphic images for tracking
4
Device Fingerprinting: Identifying devices based on unique characteristics

2. Categories of Cookies We Use

Essential

Necessary for website functionality

Cannot be disabled

Analytics

Performance and usage statistics

Opt-out available

Functional

Remember preferences and settings

Opt-out available

Marketing

Personalized advertising and tracking

Opt-out available

2.1 Essential Cookies (Strictly Necessary)

Cookie Name	Provider	Purpose	Duration
session_id	Digisutra Solutions	Maintain user session state	Session
csrf_token	Digisutra Solutions	Security protection	Session
cookie_consent	Digisutra Solutions	Store cookie preferences	365 days

Note: Essential cookies cannot be disabled as they are required for basic website functionality.

2.2 Analytics & Performance Cookies

Tool	Cookie Names	Purpose	Opt-out Link
Google Analytics	_ga, _gid, _gat	Traffic analysis, user behavior	Google Opt-out
Hotjar	_hj*, _hjid	Heatmaps, session recordings	Hotjar Opt-out
Microsoft Clarity	_clsk, _clck	User behavior analytics	Clarity Opt-out

2.3 Marketing & Advertising Cookies

Platform	Cookie Names	Purpose	Data Retention
Google Ads	_gcl_au, IDE	Conversion tracking, remarketing	90 days
Meta (Facebook)	_fbp, fr	Ad delivery, audience targeting	90 days
LinkedIn	lidc, bcookie	Ad targeting, conversion tracking	30 days
Twitter	personalization_id	Ad personalization	30 days

3. Purposes of Cookie Usage

Website Functionality

• User authentication
• Shopping cart functionality
• Form submissions
• Security protection
• Load balancing

Performance Analytics

• Traffic measurement
• User behavior analysis
• Page load optimization
• Error tracking
• A/B testing

User Experience

• Language preferences
• Font size settings
• Theme preferences
• Location-based content
• Form autofill

Marketing & Advertising

• Ad targeting
• Remarketing campaigns
• Conversion tracking
• Campaign measurement
• Audience building

Personalization

• Content recommendations
• Product suggestions
• Personalized offers
• Location-based services
• Interest-based content

Security & Fraud

• Bot detection
• Fraud prevention
• Account security
• DDoS protection
• Access control

4. Cookie Duration & Expiry

4.1 Session Cookies

Temporary Storage

Deleted when browser closes

• Used for single browsing session
• No expiration date set
• Typically store session IDs
• Maintain login state
• Shopping cart contents

4.2 Persistent Cookies

Long-term Storage

Remain for specified period

Common Durations:

• 24 hours - Short-term tracking
• 7 days - Weekly analytics
• 30 days - Monthly campaigns
• 90 days - Quarterly analysis
• 365 days - Annual preferences

4.3 Cookie Expiry Management

Automatic Deletion

Cookies automatically expire based on set duration

Manual Removal

Users can delete cookies via browser settings

Renewal

Cookies renew upon subsequent visits

5. Third-Party Cookies & Services

Important Notice:

Third-party cookies are governed by their own privacy policies. We do not control these cookies and recommend reviewing their respective policies.

5.1 Analytics Providers

Google AnalyticsPrivacy Policy
HotjarPrivacy Policy
Microsoft ClarityPrivacy Policy

5.2 Advertising Platforms

Google AdsPrivacy Policy
Meta (Facebook) AdsPrivacy Policy
LinkedIn AdsPrivacy Policy

5.3 How We Control Third-Party Cookies

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We only use reputable third-party services
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We review their privacy practices regularly
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We provide opt-out mechanisms where available
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We minimize data sharing with third parties

6. Managing Your Cookie Preferences

6.1 Browser Controls

Most browsers allow you to control cookies through settings:

Chrome

Settings → Privacy and security → Cookies and site data

Firefox

Options → Privacy & Security → Cookies and Site Data

Safari

Preferences → Privacy → Cookies and website data

Edge

Settings → Cookies and site permissions → Cookies and site data

6.2 Our Cookie Consent Tool

We provide a cookie consent banner that allows you to:

1
Accept all cookies
2
Accept only essential cookies
3
Customize preferences by category
4
Revoke consent at any time

Access cookie settings anytime via the link in our website footer.

Important Considerations

• Disabling cookies may break essential website functionality
• Some features may not work properly without cookies
• Clearing cookies will log you out and reset preferences
• Different browsers have different cookie controls
• Mobile browsers may have different settings

6.3 Global Opt-out Tools

Digital Advertising Alliance

YourAdChoices

Network Advertising Initiative

NAI Opt-out

European Interactive Digital

Your Online Choices

Google Analytics

Browser Add-on

7. Legal Compliance Framework

7.1 GDPR Compliance (EU/EEA/UK)

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Explicit Consent
We obtain consent for non-essential cookies
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Granular Control
Users can choose cookie categories
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Easy Withdrawal
Consent can be withdrawn anytime

7.2 CCPA/CPRA (California)

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Do Not Sell
Opt-out of cookie-based data sharing
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Right to Know
Disclosure of cookie usage details
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Opt-out Mechanisms
Clear instructions for opting out

7.3 Global Privacy Standards

PIPEDA (Canada)

Meaningful consent and transparency

LGPD (Brazil)

Consent-based cookie usage

Privacy Act (Australia)

Open and transparent management

8. Policy Updates & Contact

8.1 Updates to This Policy

Update Triggers

Changes may occur due to new technologies, legal requirements, or service improvements.

✓

Notification Method

Updates posted on this page with revised effective date. Significant changes may be notified via email.

8.2 Contact Information

Cookie & Privacy Inquiries

Email: Info@digisutrasolutions.com Subject: Cookie Policy Inquiry
Phone: +91-9953900123
Web: https://digisutrasolutions.com/contact-us
Response: Within 7 business days

Registered Office

Digisutra Solutions Private Limited
B-521, iThum Tower, Sector-62
Noida (Uttar Pradesh) – 201301
India

This Cookie Policy was last comprehensively reviewed on January 1, 2026

We are committed to transparent and responsible cookie usage practices.